Doria Gaylene

Social Media Trends 2024 B2b. We’ve compiled the predictions of a band of social media experts, with 14 in total, across social commerce, generative ai, creators and platforms. However, the reality of online trends, discourse and platform changes mean that keeping up with the changes on social media can be a significant investment.

With b2b marketers realizing the impact of ‘dark social’, there has been an increased inclination towards social media as an effective demand generation channel. Traps to avoid in b2b social media strategy (and how to.